Strategy for founders and leadership teams building and scaling businesses.
Brand, growth, product, and partnership strategy designed to turn ambition into clear direction and execution.
Strategic advisory led by Marie Burrell
You’re building something that matters.
And when you’re deep in it - refining, evolving, or launching what’s next - clarity is often the hardest thing to maintain.
Pivot Row works with founders and executives who want their brand, positioning, and go-to-market strategy to match the level they’re operating at. We bring precision to narrative, clarity to positioning, and strategic direction to growth decisions that actually move the business forward.
Our work spans brand strategy, productized offers, pricing, messaging, partnerships, and go-to-market strategy, always grounded in where the business is now and where it’s headed next.
This is strategy for leaders who want marketing with depth, messaging with intent, and direction that holds up in the real, complex work of building something meaningful.
You’ve heard enough of
“growth hacking” and “optimization.”
You’re not interested in chasing trends. You’re building something meant to last.
Pivot Row works with founders and executives who want to make deliberate growth decisions grounded in real business fundamentals, not noise. Whether you’re evolving your brand, launching a new offering, or redefining strategic direction, we bring clarity to positioning, focus to execution, and structure to the next phase of growth.
The work centers on building sustainable growth through clear strategy, strong positioning, and systems designed to scale with the business.
Strategic Support, Designed for Real Growth
Pivot Row offers strategic advisory, collaboration, and hands-on guidance for founders and executives navigating growth and change. We work as a thought partner to leadership teams, bringing clarity to positioning, direction to decision-making, and structure to the next phase of growth.
Positioning & Strategic Direction
For founders and leadership teams defining who they are in the market and how the business should move forward.
Examples:
✔ Positioning strategy and differentiation
✔ Founder and leadership narrative
✔ Messaging and voice direction
✔ Audience clarity and prioritization
✔ Strategic direction for the next phase of growth
Brand, Marketing & Go-to-Market Strategy
For founders ready to sharpen their message, align brand and marketing, and set a clear direction before executing..
Examples:
✔ Brand strategy and messaging
✔ Content and thought leadership direction
✔ Messaging systems and frameworks
✔ Visual identity direction and creative oversight
✔ Website strategy, copy guidance, and launch assets
Strategic Advisory & Ongoing Partnership
For founders and executives who want experienced, high-level strategic input as the business evolves.
Examples:
✔ Brand and marketing audits
✔ Positioning refinement over time
✔ Launch strategy and creative oversight
✔ Strategic decision support
✔ High-level marketing and growth planning
✔ Coordinating and advising specialized partners
Why Our Clients Love Us
“Warm, welcoming colors. A design that speaks to both children and parents. A website that reflects me, my team, and our work perfectly. All of that is thanks to the incredible collaboration with Marie from Pivot Row.”
“Marie guided me through the launch of my pediatric practice with a clear creative vision and strong strategic thinking. She understood exactly what mattered: creating a brand that feels child-friendly yet elegant and modern, without becoming overly playful.
Her sense for color and design, combined with her expertise in brand clarity, positioning, and creative strategy, translated my values into a cohesive and meaningful visual identity.
What made working with Marie stand out was her ability to bring strategy and creativity together, offering clarity and calm through complex decisions. The result is a brand and online presence that feels authentic and confident, and that presents our team with pride.” — Dr. Claudia Kanduth
Are We a Fit?
Let’s explore your next move together if you’re:
Building or launching something new and want clear positioning, strategic direction, and a strong foundation before execution
Growing and facing new complexity, but need sharper positioning and messaging to support the next phase
Reassessing direction and want strategic clarity instead of more tactics or disconnected initiatives
Refining your audience, message, or market focus as the business expands or shifts
Ready to make informed decisions before investing in design, hires, partnerships, or a larger strategic build-out
How We Work
Clear thinking. Decisive strategy. Thoughtful execution.
We work at the intersection of brand, growth, product, and partnerships, bringing clarity to complex decisions and momentum to what comes next.
Our approach combines big-picture strategic thinking with hands-on advisory experience. We ask the right questions, challenge assumptions, and move decisively when direction is clear.
With global experience and a deep respect for how businesses are actually built, we help founders and leadership teams align strategy, positioning, and execution so growth is intentional and sustainable.
Ready to sharpen direction and move forward with confidence?
Let’s talk about what comes next.